14 Email Marketing Statistics You Need to Know
With exponentially growing interest in SoLoMo, it’s easy to think of email marketing as passé; some have even gone so far as to declare its death. Most marketers know that this is simply untrue. The rise of new digital channels has, of course, had a significant impact on how marketers use email. There are certainly new challenges, but data shows us that the reward for successful email marketing continues to grow. The statistics I have collected below tell not one, but many stories depending on who you are and what your marketing goals are.
1. For every $1 marketers spend on email, the average ROI is $40. (Direct Marketing Association)
2. More people are reading email on their phones than on the desktop or on webmail (and 85% of them are using an iOS device). (ReturnPath)
3. B2B marketers listed email as one of the top three tactics for lead origination. (Forrester)
5. Subscribers read 14% of the messages promising percentage-based savings in the subject line, while reading 12% of those promising dollar based savings in the subject line. (ReturnPath)
6. Email open rates are the highest they’ve been since 2007 growing year-over-year and month-over-month. (Epsilon)
7. 17% of email marketers still don’t track, analyze or report on email metrics for their organization. (MarketingSherpa)
9. E-mail messages that include a social sharing option generate 30% more CTRs than e-mails without a social sharing option. (Econsultancy)
10. Percentage of marketers who used a specific social network sharing button in their emails (GetResponse):
11. Emails that include social sharing buttons have a click-through rate 115% higher than those do not. (GetResponse)
12. Open Rates by Platform (ReturnPath):
13. 75% of North Americans read email on their phones everyday (that’s 112.8 million people). (Google)
14. 43% of email marketers expect email effectiveness to increase. (Forrester)
What good email marketing stats have you come across recently? Leave a comment below.