Adobe and Currency Fluctuations
Currency exchange rates have fluctuated significantly over the last few years. Like many US-based global companies, Adobe is making pricing adjustments in a number of countries to offset fluctuations in foreign exchange rate. Specifically, we lowered prices on Adobe products sold in Switzerland and Liechtenstein in December 2015. Starting on May 1, 2016, the price of Adobe products in Australia, New Zealand, India, Norway, Turkey and Brazil will be increased. Existing customers will receive information about their subscription pricing directly from Adobe.
We monitor currency fluctuations and make adjustments only when necessary. Our ability to align with fluctuations in currency rates will enable us to continually innovate and deliver great value through our products and services. We know we must earn the loyalty of every customer and will continue to provide world-class products and services.