Adobe Appoints Sales and Data Vet as Head of Audience Manager, Americas
Today, marketers and advertisers recognize that understanding their customers is fundamental to crafting standout customer experiences. Data management platforms (DMP) have become a vital part of any customer strategy to ensure brands accurately target and reach their highest-priority audiences. At Adobe, we’re constantly investing in our leading data and audience management platform, Adobe Audience Manager (part of Adobe Experience Cloud), to make understanding and connecting with those high-value audiences as streamlined as possible. Today, we’re excited to announce that we’re growing our team — Judith Hammerman will join Adobe as Head of Audience Manager for the Americas.
Judith brings over 24 years in sales expertise to our Audience Manager team. She is highly regarded as an early champion of data-driven sales and business decisions.
“At the core, it’s data that drives the real-time consumer experience. With a platform to help you organize, connect, predict and use data in a privacy compliant way, you can truly understand and serve your customer,” says Judith, “I’m delighted to lead Adobe’s Audience Manager business during this very dynamic time in digital transformation.”
In her new role, Judith will lead the team responsible for driving Audience Manager’s sales with key customer segments. She’s focused on implementing strategies to ensure brands can best tap into the industry’s leading DMP (see here; Adobe was named a leader by Forrester in DMP).
Judith joins Adobe from Time Inc. where she served as senior vice president of Global Data Commercialization and Programmatic Sales Strategy. During her tenure, she built out Time Inc’s data and programmatic sales capabilities. Prior to Time, she spent four years as the vice president of National Sales for Connexity/Hitwise (formerly known as Shopzilla) and held senior roles at AOL/OATH, and Time Warner. Judith holds a dual M.B.A. from Columbia Business School and Haas School of Business, University of California, Berkeley as well as a B.B.A. from George Washington University School of Business.