Adobe Named a Leader in Forrester Wave Report on Lead to Revenue Management Vendors
Today we were recognized as a leader in “The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report by Forrester Research for the second year in a row. Of the eleven vendors Forrester evaluated for the lead-to-revenue management (L2RM) report, Adobe was among five companies recognized as a leader across 36 criteria, including strategy, current offering and market presence.
Forrester defines L2RM as, “A business system for marketers whose offerings mandate a long, complex, or highly considered buying process. L2RM mostly applies to B2B marketers, but not exclusively. Consumer marketers who are taking highly considered products and services to market also benefit from the managed process of L2RM and the changing marketing remit that the practice enables. The L2RM business system comprises integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.”
Adobe Campaign is a robust multichannel campaign management solution that can meet the needs of B2B, B2C, and business-to-business-to-consumer marketers. Including integrations into the Adobe Marketing Cloud, we provide a platform that allows marketers to better plan, launch and measure interactions throughout the customer journey, in real-time and at scale.