Adobe Named a Leader in Gartner’s Magic Quadrant for Web Content Management, 8 Years Running
We are honored to be recognized as a Leader for the 8th consecutive year in the 2018 Gartner Magic Quadrant for Web Content Management. Gartner Magic Quadrants evaluate vendors within a market based on completeness of vision and ability to execute. Adobe was one of 18 vendors evaluated and is positioned as a Leader, placed furthest for completeness of vision.
At Adobe, we believe it is our responsibility to deliver an innovative Digital Experience Platform that is scalable and secure, promoting agility to help customers drive business results. We work with brands across every industry — from manufacturing to retail, hospitality to financial services —to make every experience count, whether it’s focused on marketing, support, HR, or in store. We believe it is our relentless focus on innovation and the cutting-edge work with our customers and partners that enabled us to achieve this leadership position.
Pushing the boundaries with personalized experiences across channels
People buy experiences, not products. Consumers have set the bar high and are ready to switch without giving brands a second chance. To meet these expectations, we believe core technologies like web content management systems have to work harder to manage experiences across all channels. It is this customer-centric approach that serves as the guiding principle for our innovations.
However, the buck doesn’t stop with managing content and experiences for traditional channels. According to comScore, 50 percent of all searches will be voice searches by 2020. The proliferation of home assistants, such as Google Home and Amazon Alexa, and other IoT devices will continue to add new channels of engagement with customers. But the basics remain the same — these experiences must be personalized, optimized for the channel of engagement, and delivered at scale. We’re constantly helping customers meet the growing complexities of global businesses and provide targeted experiences to millions of end customers through any channel or device.
With capabilities in Adobe Experience Manager like Content Fragments and Experience Fragments, along with extensive RESTful APIs, brands can reuse content in headless mode — creating custom experiences in each channel. And with Fluid Personalization, brands can easily personalize assets or fully contained experiences for any channel. But we believe it’s innovations like SPA Editor that enables Experience Manager to leapfrog the industry. It allows IT teams to better collaborate with marketers to manage content and SPA experiences.
Intelligent content authoring and delivery
Another core innovation tenet is our ability to scale with Adobe Sensei, Adobe’s artificial intelligence (AI) and machine-learning framework. For instance, Smart Layout, automatically creates and suggests a personalized layout for each audience segment, optimizing on a set of KPIs. It uses AI to understand the relationship of content and maps it to user preferences, resulting in highly personalized recommendations of the best-performing layouts. This unique ability to combine insights with a personalization algorithm and rich content creation tools allows brands to maximize the odds of user conversion to the next best action, radically simplifying WCM processes to drive business results.
Our customers agree. Jeff Baran, the director of digital marketing at Synopsys, had this to say: “At the heart of our digital marketing stack, we needed a web content management solution that is highly scalable, flexible, and enables very efficient publishing. Adobe Experience Manager was the clear choice for us due to its power, ease of use, and integration with the Adobe Marketing Cloud and Creative Cloud product suites.”
Agility for marketers and IT in the cloud
This level of agility is driving real-world impact for our customers like Silicon Labs. “What used to take us a week can now happen in 20 minutes with Adobe Experience Manager,” said Kamran Shah, director of corporate marketing at Silicon Labs. “As a marketing team, we have the control to make changes when the market demands, allowing us to be much more agile as a team.”
For any organization to become an experience business, we strongly believe it’s critical for both marketers and IT to work in lock step with each other. For instance, earlier this year we launched Cloud Manager, a unique feature of Experience Manager that allows IT teams to roll out customizations or major updates to Experience Manager in nearly real time, by leveraging state-of-the-art continuous integration and continuous delivery (CI/CD) pipeline.
We also added to our growing list of core components (out-of-the-box components that form the foundation of an experience) and introduced a multi-part tutorial with highly prescriptive steps to provide developers with the necessary foundation to quickly ramp-up on Experience Manager, and start delivering value. Core components coupled with Style System give brands the desired agility to create amazing experiences without investing arduous hours writing code — a core part of the Experience Manager strategy to meet the needs of marketers and IT organizations.
Experience differentiation is the new battleground, and we are committed to ushering our customers to success. We look forward to being part of your digital transformation journey.
Download a complimentary copy of the Gartner Magic Quadrant for Web Content Management, and we believe you’ll learn how Adobe Experience Manager can be the foundation of your experience business
Gartner, Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, July 30, 2018. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.