Adobe Stock Presents the VSCO Collection
In the latest expression of our love for creators and creative communities, we are proud to introduce The VSCO Collection to our Premium royalty-free photography offering. That means new artists and tons of new creative content, available now for license on Adobe Stock.
As part of our new, exclusive partnership with VSCO, we are presenting a special group of creators in the Premium collection. Each hand-selected new creator in the Premium collection represents a unique perspective, shared through fresh color and candid human moments. The VSCO Collection offers a bold yet vulnerable vision, greatly expanding the possibility of creative authenticity in stock.
“In a world saturated by social media, Adobe Stock aims to challenge assumptions while bringing refreshing perspectives that will resonate with brand needs to be more intimately connected with their audiences,” says Brianna Wettlaufer, head of content for Adobe Stock. “These visual influencers instill inspiration and beauty in how we see the world and each other.”
From school children’s day in Tokyo, to fashion on the streets of Abuja and Dallas, to ethereal portraiture in L.A., surprising global scenes show glimpses into the undercurrent of culture and emerging trends across lifestyle, still life, landscape, food, fine art photography, and more.
For inspiration, Abuja-based artist Obiageli Adaeze Okaro revisits old photographs of her mother, depicting natural and traditional hairstyles of Nigeria. “I believe natural hair styles should be worn the way you want to wear them,” she says. “Just be who you are and that is what matters.”
Obiageli’s series in the VSCO Collection takes inspiration from fashion and beauty trends of Nigeria, from the 1970s to today, highlighting the power of her subjects in authentic environments.
“We are inspired every day by the global perspectives and rich stories that are being shared on VSCO by our creators,” says Joel Flory, CEO and a co-founder of VSCO. “Partnering with Adobe to launch the VSCO Collection is another exciting way we are celebrating these creators, amplifying their work, and supporting their creative journeys.”
Artist Tessa Chung describes the exploration between the everyday world and inner self as the driver shaping her work on found objects and portraiture. Images of local foods and solitary moments from her hometown in Canton, China surface vibrant influences, including Cantonese grassroots culture, popular songs and films from Hong Kong, and, most recently, Italian fashion as she embarks on new studies in Rimini, Italy.
These and so many more found moments reflect the unique, global perspectives of each digital native creator building The VSCO Collection. From the fleeting moment of blue paint dripping from hands, to a colorful stack of egg cartons ready for delivery, to beauty in vulnerability, the thoughtfulness in every frame reflects not just what is captured, but also each artist’s creative journey of self-discovery.
We look forward to connecting our clients with leading creatives as we journey into a new era of storytelling for 2020. As we incorporate the best of VSCO artists into Adobe Stock, our customers will gain exclusive access to a diverse showcase of images, directly within the Creative Cloud applications they already use. In turn, artists will also now be able to reach millions of creative buyers through the seamless and native integration between Adobe Stock and the creative tools of the Adobe Creative Cloud.