Announcing the Winners of the 2016 Creativity in the Public Sector Awards
Adobe is thrilled to recognize some of the best creative work done at public sector agencies over the past year. This year’s submissions demonstrated outstanding design-led innovation taking place across federal, state and local agencies to achieve a variety of important missions, reflecting the importance of creativity as a strategic tool for citizen engagement.
This year, submissions were accepted under the following categories:
- Best Integrated Cross-Channel Campaign
- Best Responsive Web Design
- Most Engaging Citizen-Facing Creativity
- Honoring the Heroes
And now… Announcing the 2016 Creativity in the Public Sector Award winners!
County of San Diego, “Live Well San Diego” (Best Integrated Cross-Channel Campaign)
The County of San Diego has a vision called Live Well San Diego to improve the health and wellbeing of its 3.3 million residents. The Live Well San Diego 31-Day Challenge brought the vision to life online through an innovative digital experience that improved citizen engagement with the County and its community partners. The County also campaigned internally across their employee base to help them effectively communicate how their work at the County contributes to the Live Well San Diego vision.
NASA Johnson Space Center, “NASA Science Investigations: Plant Growth” (Most Engaging Citizen-Facing Creativity)
Conveying Space Station Research can be very difficult. Previously, the Johnson Space Center had used web pages with overwhelming text descriptions, videos, images and other means to demonstrate their important work. Using Photoshop and Illustrator for imagery along with 3-dimensional computer software, the NASA team created an educational game to take the public through an “experience” to show how to plants grow in space.
City of Sandy Springs, “City Springs Website” (Best Responsive Web Design)
The City of Sandy Springs Design Team was asked to create a website for the city’s downtown development project – City Springs – to share up-to-date information about the project, including what people should expect and details around how the project fits within the city’s larger City Center Master Plan. The city saw a substantial increase in citizen engagement in the project and support for the development initiative overall.
City of Greenville, SC, “Greenville Heroes Tribute to Officer Allen Jacobs” (Honoring the Heroes)
Greenville police officers and firefighters share a rare, behind-the-scenes glimpse into what their profession entails. This well-produced video was produced as part of the Greenville Heroes: Serve & Protect Awards Luncheon.
We saw so many great projects submitted this year, and it was a challenge to select just one winner in each group.
We wanted to give a special mention to the U.S. Department of State for their “International Education Week” campaign, which was another excellent submission in the Best Integrated Cross-Channel Campaign category. See submission here on Bēhance.
Look for the 3rd annual Creativity in the Public Sector Awards program to open at the Adobe MAX Creativity Conference October 16th-20th, 2017 in Las Vegas, NV.