Alex Cayaffa is an experienced Strategic Account Executive at Adobe. His job is to scope and enable strategic academic partnerships within the Adobe Education West territory. He has a strong focus and driven passion to enhance technology in education by bringing industry-relevant-skill programs that equitably level the playing fields for all students, schools and the community. His proven contribution record, ethics, dedication and passion consistently earn recognition for his creative ability to manage large projects, most recently at Adobe in the form of multiple All-Star Contributor awards and Platinum Club attendee. Prior to being recruited by Adobe, Alex was the LATAM General Manager at Certiport, a certification company that developed and managed the official certification programs for Adobe, Microsoft, Autodesk, etc., where he successfully developed and managed country-wide partnerships and professional development programs that required go-to-market strategy, executive engagement, partner management and deployment. In this role, he received awards and recognition for his collaboration in education and social programs, from the Costa Rica and Ecuador Presidents and the Ministries of Education in Mexico, Colombia, Chile, Peru, Puerto Rico and Ecuador.