Axel Heyenga

Axel Heyenga is international management expert with 20+ years of sales & marketing experience within and across various industries and roles. He has solid experience in business development, sales, consulting, B2B & B2C marketing as well as business strategy management. In the last five years, Axel has worked and consulted especially on solutions for how companies will deal with the disruptive effects caused by the Digital Transformation, and he continues to help clients and brands build and execute their strategy. As the Industry Strategy Director for EMEA, he drives the industry specific strategies and thought leadership in Automotive for Adobe.