Ben Gaines and Rakhi Patel

Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs, provides input on product strategy and roadmap, and manages the planning and design of new features. Previously he has been a manager of digital analytics at ESPN, a Community Manager and Technical Writer at Adobe, and a Technical Support Engineer at Omniture prior to its acquisition by Adobe. Ben has an MBA from the University of Utah and a BA from Brigham Young University. He lives near Salt Lake City, Utah, with his wife and four children. Rakhi Patel is Senior Product Marketing Manager, leading marketing and thought leadership for Adobe’s data management platform (DMP) business. With over 15 years of experience in the digital marketing space (5 years at Adobe), Rakhi has helped drive online conversions and sales for some of the world’s top brands. She is now dedicated to inspiring marketers with the power of Adobe’s DMP - Audience Manager.