Colin Morris is the director of product management for Adobe Analytics Mobile. Morris is responsible for the strategy, roadmap, and solutions within Adobe's app measurement space, including analytics for video/audio, voice assistants, mobile apps, connected car intelligence, and connected device/IoT. He’s focused on surfacing the critical insights across an enterprise’s customer journey that drive business outcomes, better user experiences, and customer intelligence. Colin has spent the last 9-plus years in the mobile app space, building and managing apps, analytics tools, and ad marketplaces. Prior to his mobile experience, Colin led product, content, and business development efforts across various startups in the ad tech, social networking and online media space.