Farai Madzima is a UX lead at Shopify in Ottawa, Canada. He’s an interaction designer and organizer of Pixel Up! meetups and conferences. In South Africa, Farai designed banking apps used by many across the continent. He grappled with unique design challenges because most internet users have never used a laptop or desktop, and some buy data by the megabyte. Farai likes words in all languages, township jazz, nerdy hip-hop, and the number 127.