Gina Casagrande

Gina Casagrande is a Principle Evangelist at Adobe, focused on Content Velocity and Personalization, with over 17 years of digital marketing experience. An expert in experience personalization, A/B/N and multivariate testing, as well as behavioral targeting optimizations, she is focused on helping customers understand how they can use analytics-based decision-making to deliver exceptional and targeted customer interactions across online and offline channels, leading to increased conversions and customer loyalty. Gina works with Adobe’s largest and most strategic accounts to realign their bu​siness strategies, build out their personalization and optimization programs, and pivot their marketing directives to become more customer-centric and improve their ROI. As a professional spokesperson for Adobe, she presents Adobe’s strategy, roadmap and vision at industry events and conferences globally.