John Povey is a4’s SVP of marketing and data analytics. He is responsible for the organization’s brand management, integrated planning services and advanced analytics. Previously at Altice USA, John was VP of marketing, and he managed strategic media planning and analytics for the consumer brands Optimum and Suddenlink. Prior to that role, he was VP of database marketing at Cablevision (which was acquired by Altice USA in 2016) where he led the data-driven decision process in marketing for more than four years. John received his bachelor’s degree in computer science from New York Institute of Technology.