Keith Eadie, VP, Adobe Advertising Cloud. Keith joined Adobe via the company's acquisition of TubeMogul, where he was Chief Marketing & Strategy Officer. In his role, Keith leads the advertising sales and business development teams and is responsible for driving awareness of Adobe's independent, end-to-end advertising platform among media agencies, brand marketers and premium publishers. He joined TubeMogul from The Boston Consulting Group, where he specialized in developing marketing strategies for technology and digital media firms. Prior to BCG, he worked with TubeMogul in its infancy at UC Berkeley and collaborated with the founders to develop the initial business plan and marketing tactics. He began his career at HSBC as a portfolio manager responsible for U.S. and global technology funds. He received his MBA from UC Berkeley.