Patrick Hoy is a Product Marketing Manager for Education at Adobe, bringing Creative Cloud to students, faculty, and institutions around the world. He believes better storytelling can elevate ideas that will transform organizations, and that we need to empower students with the skills to succeed. Prior to Adobe, Patrick worked in digital strategy, helping brands across healthcare, CPG, and retail grow through emerging marketing channels. He earned an MBA + MS in Design from Kellogg School of Management at Northwestern University. He is passionate about user-centered design and it’s ability to help shape the future of higher education.