Matt Rawding is a Product Marketing Manager for Adobe Campaign leading a team responsible for promoting Campaign’s features internally and externally through presentations, documents, and videos. This group works closely with Adobe Campaign’s Product Management team to ensure we are building a roadmap to our customers’ needs. Prior to Product Marketing, Rawding spent 8 years in Professional Services Consulting working with customers to implement Neolane prior to the acquisition by Adobe, and then later implement Adobe Campaign post acquisition. As one of the original consultants for Neolane in the US, Rawding helped to build the consulting team’s methodology to ensure customers were always getting value from the use of our software. Rawding holds a Bachelor of Science degree in Information Science, Systems, and Technology, and a Minor in Operations Research and Systems Management from Cornell University.