Shipra is a Senior Product Manager for Adobe Campaign in Adobe's Experience Cloud Business. For the past two years she has been focused on building and expanding Mobile Engagement Automation and Cross-Channel Campaign Orchestration Capabilities of Adobe Campaign. She is passionate about Mobile Messaging and enabling marketers reach the mobile audiences of today through classical channels like SMS and Push but also new and emerging channels like Voice and Chat Platforms. Prior to being a Product Manager at Adobe, Shipra spent nearly 16 years in various engineering roles in telco, finance and retail industries. She has an MBA from McCombs School of Business and a Bachelor of engineering in Computer Science from India.