Sirr Less has seen all sides of film and video over 20 years in film production, video games production and online networks, mobile video strategy, video content development and digital marketing. Sirr sold a digital creative agency to Whole Foods, then built and ran their digital and marketing groups. After a year running a startup (with a predictive tool for forecasting in independent film), Sirr came to Adobe and DVA. He’s since worked on bringing Character Animator out of Beta, on the product management team for Rush, on the Charm Project, and now on Character Animator and Adobe’s animation strategy. He loves animation in many forms — please see Samurai Jack, Akira, Waking Life, Fantasia and the Fantastic Mr. Fox before asking why.