Better in Launch: Performance
Adobe Analytics performs faster when deployed through Launch vs being hard coded to a page. Launch is fast.
Since 2009, the average number of technologies that enterprises use on their website has increased by 10 times, while the average page weight has increased over 3.5 times. These two trends, if left alone, result in longer page load times, which by some estimates leads to a potential 1 percent loss in revenue for every 100-millisecond delay. This has culminated into an industry rally by IT and implementation managers to accelerate page performance and give brands the best chance to delight consumers and earn their business.
Compared to what’s available today, legacy tag managers like DTM are built on an antiquated architecture that’s ill-equipped to support adequate performance for web experiences.
Performance for today’s technology
Launch, by Adobe, is the premier technology to deploy both Adobe and third-party solutions to web pages.
- Fastest way to deploy Adobe products: Deploying Adobe Analytics, Experience Cloud ID Service (formerly Marketing Cloud ID Service), and Audience Manager asynchronously through Launch is faster than deploying these technologies without a tag management system.
For an in-depth look at the technical intricacies that enable Launch, by Adobe, to maximize performance, read the white paper Adobe Experience Cloud Web Browser Technology Performance Overview, written by Launch’s chief architect and resident genius, Joel Stachowicz.
With Launch, IT professionals can deliver faster web pages without compromising experiences.
That’s why life is better with Launch.