Digital Distress: What Keeps Marketers Up at Night?
- Only 40% of marketers think their company’s marketing is effective.
- Seventy-six percent of marketers believe measurement is important vs. 29% who believe they are doing it well.
- 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing. Worse, only 9% of marketers feel they know their marketing is working.
So marketers: we’d love to hear what you think about the research – does this capture your experience? Join our Twitter chat about the findings. We’re calling it a Marketing Group Therapy session because it appears that all of us feel we need some help to get better.
When: Monday, Sept. 23 at 1pm PT
One other thing: we have a new ad that launched today that humorously (we think!) demonstrates why marketers have this “digital distress.” Check it out: