From Retail to Financial Services to Manufacturing — Brands and Their Agencies Love Creative Cloud Libraries
And with new, just-released features, there’s even more to love.
We’ve written before about how Creative Cloud Libraries makes core design assets easily available to all team members. We’ve told you how CC Libraries makes it easy to scale and iterate on assets. But today, we’re going to share what some of our customers have to say and what we just released in response to their requests.
We recently chatted with large agency and in-house creatives in a diverse range of industries to learn how CC Libraries is making their lives easier. Ease of collaboration and ability to work anywhere were two of the most frequently cited benefits.
In a world of disparate platforms and players, CC Libraries brings people together
These days, it’s typical for multi-channel projects to involve in-house agencies, corporate marketing departments, external agencies, and freelance vendors — all of whom for efficiency’s sake need to be connected. But even when teams are collaborating well, an array of disparate systems and platforms can bog down the process of bringing creative to market.
Everyone we spoke with agrees that CC Libraries facilitates disciplined collaboration. As one senior art director at a top global agency put it, “Using CC Libraries is the most efficient way to work with team members, especially in a larger organization. Version control is so much easier.”
Brands appreciate the fact that with CC Libraries you can easily share assets with vendors — while preventing them from accidentally altering design standards. Designate who has access to create and update, and who has read-only access, and when team leaders change, it’s easy to hand off the associated libraries to the next project owner. Several customers said they now require all external agencies to use CC Libraries as a way of ensuring brand consistency.
CC Libraries supports a lightweight work style
With CC Libraries, workflow is continually optimized and simplified, keeping everyone on the same page. As one creative who often works from home said, “It eliminates the need to track down the owner of the assets and pick up physical files. I can work from multiple locations, on multiple devices, without having to connect to the office server, or copy everything onto a flash drive. It’s an extension of how I’m already working in the cloud with tools like Dropbox and Box, among others.”
Customers asked, we delivered
CC Libraries now lets you organize elements by custom groups and by custom order within groups, giving you much more organizational flexibility. Mix element types and group them into categories, like product shots for a website. And let team members decide on an organization schema that works for the group.
Another just-released feature is Notes, the ability to add descriptions of how elements should be used, for greater creative control and consistency. As you add usage instructions for each new asset in a library, you create a style guide that can be shared across teams.
Notes can also be used to communicate feedback on how an asset should be changed when sharing a library with internal or external editors.
To make asset organization and team access even easier, CC Libraries is now integrated with Bridge. Browse through your folders and select any items you’d like to add to a library. All you have to do is drag and drop.
Keep those suggestions coming
We love talking to customers about what’s working well for them, where they see room for improvement, and features they’d love to see in the future. We’ll continue to share the themes and trends that emerge so we can all work smarter and faster — together.