New Adobe Ad Shows There’s A Better Way to Sign
Whether it’s business or basketball, losing a big deal to a slow and outdated process is one of the most crushing realizations for any organization. This is exactly the scenario that plays out in our latest ad, “Billion Dollar Contract,” which highlights Adobe Sign.
The 60-second national ad spot will run online through Adobe channels and paid media starting today. Given the basketball tie-in, the ad will air during select NBA games on TNT starting in October with two season openers. After that, the ad will air during games that feature recent high-profile player contracts like Kevin Durant, Pau Gasol, Derrick Rose and Dwayne Wade.
On Monday and Tuesday, Fast Company will feature a fun homepage takeover, ironically called “Slow Company,” which reinforces our “better way” message.