The Pantone 2020 Color of the Year is a Calm, Enduring Refuge
The end of the year brings one of the most hotly anticipated announcements for the design and creative communities: Pantone’s Color of the Year. This year, the trend spotters at the Pantone Color Institute have selected PANTONE 19-4052: Classic Blue.
“PANTONE 19-4052 Classic Blue is a reassuring presence, instilling calm, confidence, and connection,” says Laurie Pressman, Vice President at the Pantone Color Institute. “While technology races ahead, often overwhelming our human ability to process everything around us, it’s only natural that we gravitate toward colors that bring a sense of peace, clarity, and even protection. Suggestive of the sky at dusk, the reassuring qualities of PANTONE 19-4052 Classic Blue highlights our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.”
Inspiration gallery: Classic Blue on Adobe Stock
We’re always excited to be among the first to create with the Pantone Color of the Year because of its immense influence on visual culture across industries and around the world. From fashion and beauty buyers to product and interior designers to manufacturers, it seems nearly every industry takes note of the color forecast from the world’s most influential color system.
This year’s color, Classic Blue, is a welcome refuge for our uncertain, often disconnected era. In a time where public faith in institutions, advertising, and the future are increasingly challenged, many desire a return to trust, authenticity, and empathy. Blue hues, long associated with peace, calm, and the dependable daylight sky, feel solid and reliable. It is this constancy and comfort that Classic Blue offers us.
As Pantone’s exclusive stock partner, we’ve chosen multimedia assets from our extensive collection that we feel best embody the spirit of the Color of the Year. Visit the ADOBE X PANTONE Color of the Year 2020 Gallery for still photography, design elements, templates, videos, and motion graphics to inspire and elevate your creative projects.
Visit the inspiration gallery: Classic Blue on Adobe Stock.