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Planning Your Adobe Summit Experience? Here are 6 Must-see Marketing Innovations Sessions

Planning Your Adobe Summit Experience? Here are 6 Must-see Marketing Innovations Sessions

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The Adobe Summit Marketing Innovations track — powered by CMO.com — is dedicated to thought leadership and digital transformation. Engage with fellow visionaries and executives to get ideas on how to combine industry insights and leadership strategies with the digital marketing platforms that will help you build the next generation of marketing success for your organization.

Here are six must-see sessions at Summit that you should consider when you register:

Adobe has a unique macro view of the internet — a view that can even let us see the future. The data from billions of online transactions that pass through Adobe Analytics can show the path of online prices, e- commerce, and the entire digital economy. Information from countless video and advertising viewings can show how the value of consumer attention is changing. And deep dives into social, e-commerce, and attitudinal data can tell us which new technologies will be truly disruptive and which will wither. Taylor Schreiner — director of Adobe Digital Insights —  and Ray Wang — founder and principal analyst at the Constellation Group — will discuss what this data tells everyone about the future of digital experiences.

Key takeaways from this session:

  • Disruptive technology trends in AR, VR and voice apps.
  • Advertising and media consumption trends that will change the way you advertise.
  • Consumer purchasing behaviors transforming the traditional buying model.

Savvy marketers know that creating impactful content that draws eyeballs is table stakes. Often overlooked is the timing and distribution strategy of that content, which can make all the difference between a message that penetrates through the digital noise and gets to the right audience at the right time or one that just gets lost in the mix. Join this session led by LinkedIn’s content marketing expert to explore what makes successful content, how to create it, and how to maximize its impact through distribution.

Key takeaways from this session:

  • Which content themes and formats work best on LinkedIn.
  • How to maximize the various LinkedIn content distribution capabilities to achieve your specific marketing objectives.
  • Concrete examples and analysis of top-performing content across industries.

This session is applicable to all marketers across all verticals looking to engage and convert prospects — including B2C marketers.

Great experiences don’t just happen. They require rethinking everything — from marketing to supply chain to customer support. Join two prominent CMO’s at top brands as they discuss how they are making experience their business. Hear from Andy Yost, CMO of USA Today, on how they are using VR, AI, and emerging technology to create exceptional experiences. Also, hear from another top CMO at an iconic brand on the importance of creating customized and memorable experiences for each customer.

Key takeaways from this session:

  • How your organization should structure its people, processes and technology to focus on customer experiences.
  • Using personalization and emerging technology to create exceptional experiences.
  • Predictions on the future of customer experience.

From wearables to wind turbines, the application of sensors on the “things” around us has become ubiquitous. With a projected 10 billion more devices connecting to the internet in the next four years and some 44 zettabytes (ZB) of data coming from them, it’s imperative to understand the language, data, and complex relationships between devices and machines to create impactful marketing experiences today.

Join technology expert Jessica Groopman from Kaleido Insights as she presents a recent study that explores breakthroughs in IoT and blockchain technology that unlocks new mechanisms to power autonomous products and services.

Key takeaways from this session:

  • A gentle primer on blockchain in 2018 and future trends: How will blockchain impact business?
  • The IoT Opportunity: What blockchain means for connected products.
  • Looking Ahead: A universal architecture for autonomous products and services.
  • Present-day use-cases for blockchain across industries.
  • How blockchain-based identity could change digital marketing.

Augmented reality, artificial intelligence, and high-performance computing are currently transforming everything from entertainment to how we perform our jobs. So it’s no surprise that organizations today are turning to this same technology to create revolutionary customer experiences that excite and engage their customers.

In this session, you’ll get an inside look at the NVIDIA computer brain that powers the technology behind self-driving cars, robots, and intelligent assistants — and why that same revolution in AI will transform every aspect of marketing. Don’t miss getting a behind the scenes look at this transformative technology, learn how it complements the Adobe marketing platform to be even more effective, and how it can help you revolutionize customer experiences.

Key takeaways from this session:

  • How machine learning is solving the world’s problems.
  • The biggest shifts in marketing by using AI – today and in the future.
  • How NVIDIA is using the Adobe platform and other AI-infused marketing tools.

China’s digital economy is said to outstrip the US market in the near future. Join us to discuss the top trends, potential opportunities and challenges in one of the world’s fastest growing digital economies. We will discuss everything from “mega-apps” like WeChat to the new Cyber Security Law and the “Great Firewall”. This session will power you with the knowledge needed to be successful in planning for the future and executing today in a digital-first China.

Key takeaways from this session:

  • Top trends that are affecting Digital Marketing in China.
  • The biggest challenges global companies face.
  • How to navigate the regulatory environment.

Be sure to check out the complete list of Marketing Innovations sessions when you plan your Summit experience, and use code S18SMDC to save $200 when you register for #AdobeSummit.

See you at Summit!

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