So-Called Social: Week of
Your weekly dose of social news.
It’s almost the weekend and I’m pretty stoked, tbh. Ready to recharge from another busy week! There’s not too much to report this week (kinda quiet in social land for a change). But all I’ve got is below. Read on!
Social nets update stuff
Facebook is slowly rolling out access to pixel for Facebook Groups, which allows marketers to track user behavior after clicking on posts. This is pretty cool, as it gives a tracking and ad opportunity previously not available in the high engagement Groups. This pixel creates more data points for marketers to understand their audience.
Facebook Watch is going global. The social network’s home to original video content (and answer to YouTube) now touts over 50 million monthly viewers who watch at least a minute of video within Watch. The company has also added more social features to Watch, including Watch Parties, Premiers, and even shows with real-time engagement tactics built on the new game show platform.
Adobe does stuff
It’s that time again… time for the Project 1324 + Sundance Ignite Fellows Challenge. Sundance and P1324 are teaming up to find the next 15 Sundance Ignite Fellows — emerging filmmakers who are creating stories that bring their passion, voice, and perspective to life. We’re asking filmmakers between 18 and 24 years old to submit a one-to-eight-minute short that shows what stories ignite you and demonstrates the power of film to ignite creativity, passion, and impact. Help us spread the word.
Other brands do stuff
It seems like you can stick an ad just about anywhere these days. And thanks to Open Fortune, you can now advertise on the tiny slips of paper inside fortune cookies. Apparently, the first UGC shots of Capital One ads inside the little treats drew more than 10k likes on Twitter and 3 million views on Reddit.
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register “LOL” (and other similar acronyms) as a protected ™. Yeah, you read that right. The global household products company applied to use the acronym in soap, detergents, and air fresheners. TBD on whether this will actually happen.
Influencer marketing seems to be moving to IGTV, even though we’re not sure if it’s really working yet. There’s been early experimentation and a growing marketing tech stack as everyone tries to understand what actually works on Instagram’s vertical video platform, but there’s definitely movement. Lots of testing is going on by both brands and influencers, so watch this space for more updates.