Summit Sneaks: Bringing New Realities to Customer Experiences
Do you wish your Alexa or Google Home were even smarter? What if our voice assistants could tell us about store promotions or help us plan a day’s activities while on vacation? Thanks to #BeyondClick, this is now a real possibility.
#BeyondClick was one of seven sneaks shown at Adobe Summit this year. Our Sneaks sessions are always an audience favorite – our tech geniuses take center stage in a series of 4-minute demonstrations that provide an entertaining, fast-paced glimpse into the latest marketing technology at Adobe. Whether these projects become product features or not, it’s always fun to watch our engineers show off what they’ve been working on.
This year’s sneaks were co-hosted hosted by SNL’s Kate McKinnon and Adobe’s Steve Hammond, senior director of strategy and innovation. We were wowed by the marketing potential of virtual reality, artificial intelligence and the Internet of things, and had a lot of laughs along the way.
Unlike our keynotes that we live stream, Sneaks is a session exclusive to those on the ground, but shhhh… we’re making some of it available for those who couldn’t be there with us. Check out some of our favorites from Summit 2017 with video replays.
This sneak combines Creative Cloud and Experience Cloud to dynamically inject targeted advertising into the virtual reality experience and create a new, non-disruptive channel for marketers.