The Digital Experience Conference Goes Digital: You’re Invited to Adobe Summit 2020 Online

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Summit logo for 2020.
The Digital Experience Conference Goes Digital: You’re Invited to Adobe Summit 2020 Online
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While we won’t be getting together in person this week in Las Vegas, we’re excited to bring Adobe Summit to you, no matter where you are.

This year, the Digital Experience Conference has gone digital-only, ensuring we still deliver high-quality content, cutting-edge technology, diverse customer use cases, and innovative industry breakout sessions. Whether it’s online or in person, this content will help you redefine and transform the way you do business in the experience era.

Here’s what to expect from Summit 2020, starting March 31 at 8:30 a.m. PDT.

Hear from Adobe leaders

Expect to get the latest announcements and innovations from the industry leaders driving the charge. Shantanu Narayen, Adobe chairman, president, and CEO, Anil Chakravarthy, Adobe EVP and GM of digital experience, and other Adobe leaders will share our vision for all that comes next in customer experience management. And given our fast-paced environment — an environment that’s literally changing by the day — being part of Summit 2020 is more important than ever.

“It’s so important to tune into Adobe Summit,” says Gina Casagrande, principal evangelist for Adobe Experience Manager and innovation keynote presenter. “Content and commerce is coming together to make every moment personal and every moment shoppable — these are important insights and key learnings brands need right now.”

Discover product innovations

Adobe Summit is defined by its unparalleled content — content spanning key industry themes and trends. Just because we’re going online-only doesn’t mean we’re forgoing those sessions. When you log in you’ll have more than 100 industry breakout sessions to choose from, including tracks spanning six key content areas:

  • Customer Journey Management
  • Data & Insights
  • Content
  • Advertising
  • The New Era of Experience in B2B
  • Commerce

Sessions will explore product updates with demos, use cases, and customer stories. And despite not being in-person, these sessions are designed to deliver powerful, actionable insights, intel, and trends you can apply to your business immediately.

“In the Customer Journey Management track, we have a robust catalog of case studies, best practices, and tips and tricks for omnichannel content management, experience optimization, cloud agility, and faster time to value,” says Sylvie Felx, principal, program and operations manager for Adobe Experience Manager. “All things you need to invest in right now to grow your digital business.”

Explore industry insights

There will also be content for a variety of vertical industries. For financial services, check out “Cover Your Bases: Privacy Compliance and Legal Requirements in Marketo,” “A Clean, Mean, Actionable Data Machine: A Deep Dive on Data Democratization,” and “ROI You Can Bank On: BMO’s Blueprint for Proving Personalization Value.”

Retailers can learn “Best Practices for Omnichannel Shopping Experiences Using Headless Commerce” or discover how a major grocer is personalizing in “Albertsons: Personalizing with Adobe Experience Manager and Adobe Target.” Vitamix will also be front and center during “The Vitamix Guide to Relationship Marketing with Adobe Campaign.”

Everyone can dig into these sessions that apply across the board: “Adobe Experience Platform: Powering the Future of Real-Time Customer Experiences,” trend-focused “Adobe & Econsultancy Experience Index: Digital Trends 2020,” and “ Drowning in Data: Prioritizing Data for Today’s Cross-Channel Needs.” Each is ideal for businesses looking to amp up their cross-channel might.

“We’ve assembled several of the best and brightest personalization practitioners across FSI, retail, B2B, healthcare, manufacturing, and other key industries to share their playbooks for personalization success, driving impressive ROI across all of their digital properties, mobile and single-page applications,” says Drew Burns, Adobe Target group product marketing manager. “We’ll also share the latest trends and cutting-edge announcements in AI-powered personalization, along with evolutionary leaps we’ve made in enabling companies to deliver personalized experiences faster, smarter, and more dynamically at scale.”

Get a “Sneaks” peek

On March 31, we’ll also bring you our annual Sneaks, hosted by Steve Hammond, senior director for Experience Cloud at Adobe. Typically an exclusive peek into Adobe research for in-person attendees only, this year’s preview of emerging technology will be available for all registrants. Log in, watch some of the most innovative ideas incubating in the organization, and get a preview of what business — and life — could be like when the future of marketing becomes a reality.

Expanding our reach industry-wide

Given that Summit 2020 is now fully digital and open to everyone, we’re expecting to reach even more people with our content, insights, and experiences. For many industry insiders, businesses, and fellow innovators, that opens the doors to greater learning, development, and transformation.

“While I’m certainly going to miss meeting our customers in person, I’m excited about Adobe Summit going digital because it gives us a chance to reach many more people around the world,” says Surya Lamech, Adobe senior product marketing manager for enterprise commerce. “Many of our customers who otherwise may not have been able to attend can now be a part of Summit and benefit from sessions and content tailored to be delivered online.”

Wendy Steinle, senior director of digital experience product management at Adobe, agrees.

“When we first had to make the decision to go virtual, it was hard,” she says. “And then we got really excited about this opportunity to bring everyone together in a new way. Adobe Summit is going to be a fantastic opportunity to be in community with others, see what’s possible, and learn how to get it done.”

Watch Summit 2020 sessions now.

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