Retail Gets Faster, Stronger at Summit 2020
Retail keeps evolving in both predictable and unexpected ways. Companies are racing to keep up with changing customer expectations and industry imperatives shaped by a dynamic mix of economic, political, commercial, and technological trends. It’s no wonder retailers increasingly feel they’re operating in a dog-eat-dog world.
This year’s Adobe Summit will feature innovative solutions to ease some of the pressure and help brands gain practical advice for staying ahead of the pack. Get ready for a mix of hands-on sessions and thought-provoking presentations from influential leaders and inspiring companies that are “winning the retail revolution” by delivering exceptional experiences across the entire customer journey.
Blaze new trails with lessons from retail pioneers
SS6 – Retail & E-Commerce Super Session: Retail Pioneers: Leading a Brand in the World of Ubiquitous Retail
Hands-down one of the most popular Summit events, the Industry Super Session delivers 90 minutes of expert thought leadership with practical takeaways to strengthen your marketing program. For this year’s session, “Leading a Brand in the World of Ubiquitous Retail,” we’ll explore findings from the annual Adobe Digital Trends for Retail report featuring data and insights from retailers across the globe. Guest speaker Brendan Witcher, Vice President/Principal Analyst, Digital Business Strategy at Forrester will share highlights from his most recent research as well as thoughts on Personalization at Scale, Omnichannel, and Advanced Analytics.
You’ll also hear from Dean Bowerman, Vice President of Digital Marketing & Commerce for Rite Aid, on the iconic Health & Wellness retail brand’s digital transformation journey. Microsoft’s Shelley Bransten, Corporate Vice President, WW Retail & Consumer Goods, will sit down for a fireside chat to share her expert perspective on where retail has been, where it’s going, and how you can prepare for what’s next. We’ll also take a sneak peek into the Retail Store of the Future. Sign up now and mark your calendars for Wednesday, April 2, from 2:00–3:30 pm.
Make beauty personal to win with customers
S401 – Making Beauty Personal: How Sephora Builds Better Customer Experiences
Sephora knows that beauty is highly subjective and personal. There are so many factors to consider when shopping for skin care, makeup, and hair products, and so many ways for individuals to express their unique identities. The global beauty retailer pays close attention to customer tastes and preferences through A/B testing, allowing them to define the experiences that work for them—and which ones fall short. Join Sree Sreedhararaj, VP of Architecture, and Christal Tossany, Product Manager for Optimization, as they discuss how IT, marketing, and product work together to build a better customer experience.
Unleash your imagination with Barbie
S904 – Mattel: Reinventing Retail with 3D and AR Technologies
Join Sal Velazquez, a lead designer for the Barbie and Girls IP team, as he shares how he uses 3D and augmented reality to reinvent digital design, speed up creative review and approval processes, demonstrate product features, and pitch design concepts for Mattel’s Barbie. The 60-year-old brand continues to innovate year after year to appeal to the changing retail marketplace, thanks in part to a design team that continues to raise the bar, drive brand consistency, and streamline creative-to-marketer workflows while significantly reducing costs.
Check out the new checkout experience
S212 – Albertsons: Personalizing with Adobe Experience Manager and Adobe Target
Learn how Albertsons personalizes content in a variety of ways using Adobe Experience Manager, Adobe Target. The grocery store brand has built a robust e-commerce experience for millions of people while they shop, delivering relevant, personalized experiences that have helped increase conversions and strengthen customer loyalty.
Mix up your relationship marketing blend
S308 – The Vitamix Guide to Relationship Marketing with Adobe Campaign
Vitamix is more than a blender. The company behind one of the most coveted kitchen items designs and develops incredible products. But they don’t stop at smart functionality. Vitamix encourages engagement and builds loyalty through relationship marketing. Hear Jimmy Wojtila, Associate Manger of Email Marketing for Vitamix, cover cross-channel use cases for improving customer engagement.
Join the conversation
Add your voice to our Industry Roundtable discussions for Grocers and Specialty Apparel retailers. This is your opportunity to network and talk with peers about the unique personalization challenges facing your respective sub-categories