What Travel and Hospitality Brands Can Expect at Adobe Summit 2020

What Travel and Hospitality Brands Can Expect at Adobe Summit 2020
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Step into your customers’ shoes as you plan your trip to Adobe Summit 2020. This year is all about creating greater connections with people as they prepare for getaways, enjoy memorable vacations, and dream of their next experience with their favorite hotel, restaurant, airline, or cruise ship. They want meaningful, contextual interactions tailor-made to their unique preferences and interests. At Summit, you’ll learn from the best about the key digital marketing trends for travel this year—journey orchestration, continuous intelligence through data, personalization at scale, and real-time activation.

Hear from leading brands including Marriott, Delta, Caesars Entertainment, Virgin Atlantic, and Hilton Hotels as they offer valuable behind-the-scenes insights plus tips for driving innovative digital services for your customers.

Tackle your biggest challenge — and opportunity

Sign up now for this year’s Industry Super Session, Using Data to Scale the Experience of Travel to see how AI-enabled software can help companies differentiate services and meet rising consumer expectations. We’ll talk to two high-profile travel brands that are using data to enhance experiences, and dive into the importance of orchestrating data to build loyalty. Don’t miss your chance to learn how systems and solutions are evolving to anticipate what an individual wants from their travel and hospitality experience, including touchpoints  being dynamically orchestrated  to reflect someone’s unique needs.

The art and science of service

Pull up a seat and join Taco Bell’s Tracee Larocca, SVP of advertising and brand engagement, and Christopher Ayres, executive creative director, as they spill the T (as in tacos) on building up a cult brand through creativity and innovation. They’ll conversationally swap stories on creating Taco Bell Design, their award-winning in-house agency, including building a strong culture, fostering talent, and managing the struggles along the way. See how it all comes to life through an entertaining range of case studies and campaigns that have helped catapult Taco Bell to one of Fast Company’s Top 10 Most Innovative Companies.

Hear from Panera architect Shivany Shenoy and product manager Jeremy Tripp about how Panera has been driving the omnichannel experience and user journey for the past two years with Adobe Experience Cloud. They’ve taken time to re-imagine digital ordering. Panera views personalization as the intersection of good data, good design, and good technology. Personalization drives the bottom line not by simply showing an ad to a user, but by delivering the right experience to build brand loyalty and increase return frequency.

This year, you also have an opportunity to attend three industry forums: Personalizing Hospitality with ICF Next, the Next Generation Platform for Airlines with Amadeus QSR, or a quick-service restaurant roundtable. We’ll go deep into each sub-sector and provide context into each brand’s unique journey, with special insights into their process and progress.

Get the most out of Summit by attending sessions that showcase how to match loyalty to lifestyle, use AI to personalize at scale, improve journey orchestration to deliver in real time and compete in a time-sensitive industry.

Choose your Summit adventure by selecting your choice of inspiring sessions:

SS8 – Using Data to Scale the Experience Business of Travel

S616 – Data Strategy for the New Decade: Betting on Your First-Party Data

S419 – How Panera Reimagined Its Digital Ordering Experience with Adobe Target

S107 – Form an Attribution Game Plan for Effective Marketing Channel Measurement

S206 – Personalize at Scale with Adobe Experience Manager, Adobe Target, and Unified Profile

S222 – Best Buy’s Transformation to a Headless CMS

S233 – How Caesars lights up Las Vegas with Adobe Experience Manager Signage

S303 – Drive Customer Retention with Adobe Campaign Standard and Adobe Analytics

S304 – Virgin Atlantic and Adobe: A Perfect Landing for Customer Journeys

S306 – Supercharge Your Customer Journeys with Adobe Campaign and Adobe Experience Platform

S316 – Put a Spotlight on the Experiences Managed with Adobe Campaign

S413 – Adobe Target & Adobe Experience Platform: The Future of Personalization

S606 – Advanced Customer Data Management for the Marketer (and IT Partner)

S612 – Adobe Experience Platform Identity Service: Evolution of Identity and Adobe

S804 – Combine Your Data, Audiences, and Advertising to Supercharge Your Performance

Get ready to get more out of your travel and hospitality marketing. Close the gaps and clear hurdles with Adobe.

Register today

Join us for Adobe Summit 2020 in Las Vegas to gain insights, develop skills, and reimagine the exceptional experiences your travel and hospitality customers expect.

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