Why the Financial Services Community Is Heading to Adobe Summit 2020
If you find delivering highly relevant and personalized experiences at scale daunting in a regulated industry, you are not alone. That’s why it’s critical for financial services companies to learn from each other, to share success stories, and to offer advice and inspiration that advances the entire industry’s efforts. Nowhere is that camaraderie more evident than at Adobe Summit.
Adobe takes pride in the highly engaged financial services community we have helped build over the years and the relationships you have forged. At Adobe Summit 2020, we’ll continue to work together to master digital trends and manage digital disruption in the industry.
Keep a customer focus in the face of digital disruption
Adobe recently finished the “2020 Digital Trends Report,” which includes a look at financial services. Technology represents an undeniable opportunity to create a competitive advantage in customer experience. But that brings up several concerns for financial services providers:
- 24% cited competition from digitally native companies
- 28% of retail bankers and 26% of insurance providers named digital disruption from fintechs and insurtechs
Financial services companies are responding by prioritizing customer journey management. This industry is more committed to targeting and personalization than most others. Many of you recognize the power of data-driven marketing to provide personalized customer experiences in real time.
Adobe is uniquely positioned to help through our best practices, proven applications, and partner ecosystem. We enable financial services providers to create the digital experiences your customers want, quickly and cost-effectively. For Adobe Summit 2020, we’ve put together a deep and diverse program that will help you differentiate on customer experiences and develop long-term loyalty. Take a look below at the can’t-miss keynotes, breakouts, roundtables, and networking events.
Go from lagging to leading with the financial services super session
The highlight of the financial services experience at Adobe Summit has always been the financial services super session. For years, others have viewed our industry as a laggard. But by increasing investment in technology, adjusting operational models, and refocusing on the customer, the financial services industry is making meaningful progress in our digital transformation.
During From Lagging to Leading – The Digital Transformation of Financial Services, our speaker lineup includes executives from U.S. Bank and State Street Global Advisors. They’ll tell their transformation stories, including strategies, challenges, and successes. We’ll also present the financial services results from the 2020 Adobe Financial Services Survey. Make sure you plan for the full 90-minute session on Wednesday, April 1, from 2-3:30 p.m.
Learn from financial services companies leading the way
Summit also features speakers from 14 different financial services brands, giving you access to the widest range of topics and greatest sources of insight in years. We suggest adding the following sessions to your schedule:
- Keynote: Learn about Charles Schwab’s digital transformation from the chief digital officer
- S605 – Ally Bank, a crash course in data management platforms.
- S407 – M&T Bank, a case study on delivering on brand promise with personalization.
- S928 – USAA, experiences understanding and delivering on individual member needs in the moment.
- S408 – PNC Bank, lessons learned from establishing a scalable testing program in a regulated industry.
- S742 – Hartford Funds’ strategy to refine sales and marketing alignment.
Network with financial services colleagues
Adobe will be hosting several events and activities exclusively for financial services at Summit 2020. These include dedicated roundtables for retail banking, insurance and wealth, and asset management, where you can discuss common challenges and solutions with peers. Join us also for the financial services reception.
And mark your calendar for a special breakfast showcasing the new Adobe Experience Platform and its application to the financial services industry. To make sure you get a seat, talk to your Adobe customer success manager soon. Also, visit the Community Pavilion to talk with Adobe experts and see the latest technologies and services from Summit sponsors.
Join us for Adobe Summit 2020 in Las Vegas, and be part of the growing community of financial services marketers and technologists successfully advancing digital transformation for their brands.