Your Complete Guide to the Content & Experience Management Track at Adobe Summit

Your Complete Guide to the Content & Experience Management Track at Adobe Summit
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The excitement is building for Adobe Summit 2019 — and with so many sessions to choose from, how do you prioritize? This blog post is here to help.

The information below covers the Content & Experience Management Track, and it can help you plan your personal agenda while at Summit. We recommend you bookmark this page for continuous reference during the week of Summit. If you haven’t registered for the conference yet, there’s still time.

In addition, don’t miss the 6th annual Experience Manager and Target Customer Exchange pre-conference networking event on Monday, March 25. Learn more and register to attend here.

What’s New in Content & Experience Management?

We’ve grouped the sessions to align with the key innovation themes from the Adobe 6.5 release to make it easy to find what’s most important to you.

Looking for the art of the possible in Experience Manager? Check out Adobe Experience Manager Rock Star where participants share innovative ways of solving business challenges in Experience Manager, and judges pick a winner, as well as Meet Dexter: The World-Class Experience Manager Implementation of Adobe.com and Modernizing Adobe Experience Manager.  These sessions are designed to help you make the most of your Experience Manager investment.

Content velocity

In order to keep up with consumer demand for personalized content and to manage the explosion of content from various sources, you need a content system of record that works for creatives, marketers, and IT. Come learn best practices, tips, and tricks to accelerate delivery of content to any channel.

Tuesday:

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Fluid experiences

From smartphones and connected cars to interactive retail stores, consumers are constantly engaging with brands. In today’s world, it’s about connecting the experience across all those channels — online and offline — and reusing content across touchpoints to create a mutually rewarding customer journey. The sessions below span topics such as best practices for using Adobe Experience Manager with single-page apps (SPAs), on screens, or for headless requirements.

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Experience intelligence

With the help of machine learning and AI, you can reach more of your best customers by delivering experiences that quickly and automatically adapt to their wants and needs. Join these sessions to learn about new features in Adobe Experience Manager, powered by Adobe Sensei, that help you automate content management and cross-channel delivery.

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Cloud agility

The cloud is all about agility and innovation, enabling brands and their IT teams to support dynamic business and marketing needs. Join the following sessions to learn more about self-service tools to manage experiences in the cloud.

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Thursday

Technical sessions

Are you an IT executive, architect, developer, or in a more technical role? These sessions are targeted to you and focused on a deeper dive into the technical deployment aspects of Experience Manager.

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Technical labs

To understand the power of Experience Manager 6.5, it’s best to get hands-on training from experts. You’ll have access to a computer preloaded with all the necessary software and files for the lab.

The following list represents just a few of the many labs available to you the entire week. Here’s a complete list of everything on offer.

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Be sure to check out the complete conference agenda as well as the session catalog page from which you can search for specific topics or speakers.

We look forward to seeing you there and don’t forget to stop by the Community Pavilion to see what’s new in Experience Manager 6.5 – in action!

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